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The time is now for Snapchat to re-gain its momentum, and it’s wasting no time in rolling out new tools to encourage both advertisers, and now influencers, to make better use of the platform.
Every month, more than 5,000 Americans search Google to find out how to become Instagram famous. It's a legit career now - I'm not bashing, either, I think it's great that consumers love these channels so much that people are building entire careers on them.
Salesforce created a fantastic infographic that breaks down todays modern marketer. Here are the eight key skills they identified (four artistic and four analytical) which every modern marketer must develop to ensure they adapt and flourish in today’s rapidly evolving world of marketing.
In the past two quarters, their user growth has slowed considerably, their stock has been downgraded and is still falling, and countless articles have been written predicting the app's impending doom.
With more than 500 million users, and more than 44% of them earning at least $75,000, is it any wonder that LinkedIn has become a prime platform for marketing?
Video is quickly becoming the dominant medium online, and while video consumption on Snapchat and Facebook is on the rise, YouTube has maintained its position as the biggest hub for online videos for many years. Underlining this, the platform recently surpassed the milestone of 1 billion hours of video viewed every day.
Any guess on how many emojis are used on Facebook every day – or how many are sent on Messenger? Would you be surprised to know that over 60 million emojis are used on Facebook each day? While that’s an incredible number, what about the 5 billion emojis that are sent by Messenger users in the same period? I think it’s safe to say that emojis are a major part of our everyday communication online.
Whatever your business and whatever your goals, the purpose of landing pages remains unchanged and will do until the end of time – to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra focus.
As American companies and the American public spend more and more of their time on social media sites, security hazards across social media platforms are on the rise. In 2016 alone, social media scams on the likes of Facebook, LinkedIn, and Twitter increased by a whopping 150 percent. Meanwhile, even more recent reports suggest social medial attacks are only getting more sophisticated.
But all is not lost! There are two things that can be said definitively about the cost of Facebook advertising.
- The results of a fully optimized campaign will speak for themselves and deliver an ROI you wouldn’t be able to achieve with traditional media.
- Facebook Ads will never cost you more than you can afford, thanks to budget settings that can’t be exceeded without your permission.
The ancient Greeks recognized the connection between the mind and the body. It's taken a long time for Western medicine to adopt this notion, yet science continues to prove—over and over again—that there's a strong link between our physical health and our mental health.
When you consider that over 65 million businesses now use Facebook Business Pages, and more than 1.9 billion users log into the platform on a monthly basis, it’s clear that Facebook marketing should still be a high priority for all businesses.
Your LinkedIn summary. With over 500 million users, LinkedIn profiles are the most ubiquitous online professional web presence. Yet many people simply write something the day they sign up for an account and forget about it. Worse, they often don’t proofread, and so what should be a compelling bio sounds like a job description, rife with typos. (Yikes.) Yours can easily stand out from the rest by including a few appropriate personal details that gel with the type of leader and employee you aspire to be. Keep it concise as well as jargon- and error-free, and you’ll already be ahead of the game.
One of the best things about a remote job is the flexibility to work from wherever (and sometimes whenever) you want. For most remote roles, as long as you have a laptop and an internet connection, you’re able to get your work done.
Facebook’s always testing new ideas and features to keep you on Facebook for longer, some of them major – like Facebook Stories – and others less so.
Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.
A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there's a wealth of information online that can help you piece together a social media marketing strategy that drives business results.
Wilkinson soon gained a following, and just set a new record for the most retweeted post of all time, beating Ellen DeGeneres’s Oscar selfie, which had 3.2 million retweets.
So how did Wendy's blow up on social? What can we learn?
By now, you know that Instagram is an incredible tool for building your business. Creatives have the ability to attract their ideal clients, publicly showcase their work, define their aesthetic, network with colleagues, and develop unique marketing strategies to meet their business objectives.
Responding to negative feedback about your brand is an important part of managing your online reputation - however, if you don't know who's saying what, then you're going to struggle to respond to those difficult customers who are littering the internet with poor reviews of your product or service.
Spring is a time of renewal, which applies to everything from your junk drawer to your small business social media. Use this cleaning season to spruce up your digital marketing efforts, and conduct a social media audit. In no time, your business will have assessed what’s working, where there's room for improvement, and how to streamline your social media efforts.
In the future, he wrote, high-speed wireless networks and low-cost mobile devices will break the link between occupation and location. Thanks to Moore and his Law, millions would indulge an innate wanderlust by selling their homes and living abroad, doing their jobs over the internet and enjoying the benefits of first-world income and developing-world cost of living. No more rat-race grind of cubicle and commute.
Social media marketing isn’t a simple game of Likes and followers if you plan on being taken seriously as a business, building relationships with your customers, generating more leads and seeing real results.
In this day and age, starting (and keeping) an effective online presence is becoming more and more difficult for small businesses. Whereas there are many more options out there today, social media is becoming more and more “pay to play,” and businesses need to invest more, in order to gain access to bigger audiences.